THE PROBLEM

Companies are leveraging invasive data collection—including financial status, shopping history, and even biometric data—to determine pricing and wages on an individual level. 

Examples include retailers charging higher prices to certain consumers based on their location or purchase patterns, ride-share companies adjusting fares based on phone battery levels, and gig platforms paying workers less if data suggests they are financially desperate. As Economic Liberties detailed in a new joint report, state lawmakers and regulators have a number of tools to fight back.

BEST LEGISLATION TO FOLLOW

California AB 446 (as introduced)
Colorado HB25-1264
Illinois SB 2255

LEARN MORE

Policy Brief: Prohibiting Surveillance Prices and Wages 

Myth vs. Fact: State “Surveillance Pricing” Legislation